Bienvenue chez Seafood Intelligence

All articles in the News Database were multi-indexed & fully searchable, using hundreds of keywords (by species, industry sectors, themes, countries, etc.). Whilst much of the news was about consumer, marketing, politics, production & food security trends & regulatory/legal issues… the overall focus was on ‘sustainability’ and ‘sustainable’/’responsible’ seafood. 

Seafood Intelligence strived to help filling the 'knowledge gap' and to enable access to reliable, objective, and up-to-date information (while highlighting differences of opinions) re. the global aquaculture & fisheries industries, and sustainable seafood trends.  Sustainability, CSR & Accountability…. By focusing on transparency, companies responsible for the exploitation of a significant proportion of the world’s fisheries (and/but also terrestrial [re. farmed fish’s Feed]) resources - with the potential social, economic & environmental impacts this entails - can demonstrate to their stakeholders and society at-large, that they care about ‘sustainability’ and are continuously striving to improve and mitigate negative impacts; and can be thus ‘trusted’ to do so. To avoid accusations of greenwashing, stated ‘sustainability’ intentions and claims only become credible if they are backed by measurable deeds and by proactively providing transparent access to monitoring data. 

Transparency is an essential driver to the seafood industry’s social license to operate.  This is why I also set up a project which ran for 7 years: ‘Benchmarking Global Seafood (Top 100) & Farmed Salmon (Top 35) industry's Transparency performance’.